Our platform is used by several major brands and companies aiming to connect and engage their customers. In fact brand engagement with a quiz last up to 10 times longer than advertising.
But how can you ensure your customers complete your quiz…
Here are our top 5 tips:
- Offer an incentive for quiz completion: People are more likely to complete a quiz if there is something in it for them. This could be a discount, a free trial, or access to exclusive content.
- Make the quiz relevant to your audience: The quiz should be related to your business or industry, and should be interesting and valuable to your target audience.
- Keep the quiz short and sweet: People’s attention spans are limited, so it is important to keep your quiz concise and to the point. Aim for around 5-10 questions.
- Use the quiz as a way to gather valuable information: In addition to capturing leads, you can also use the quiz as a way to gather valuable insights about your audience’s needs and preferences.
- Follow up with leads after the quiz: Once someone has completed the quiz and provided their contact information, be sure to follow up with them in a timely manner to nurture the lead and turn them into a customer.
How to engage
The key to all engagement is to talk about things your customer wants to know. Whether this educates them about themselves or about a product they are using or thinking of using, these are good reasons why customers will delve deeper into a topic.
When we ask people why they use Playerence, here are the most frequently given benefits:
- High conversion rates: Our quizzes and games are designed to be highly engaging and easy to complete, resulting in higher conversion rates compared to traditional lead generation forms.
- Customizable to fit your brand: Our platform allows you to fully customize the look and feel of your quizzes and games to match your brand’s style and messaging.
- Gather valuable insights: In addition to capturing leads, our platform also allows you to gather valuable insights about your audience through the data collected during quiz and game completion.
- Easy to use: Our platform is user-friendly and easy to set up, so you can get your quizzes and games live in no time.
Engage Your Audience with Compelling Content
To boost quiz completions, start by creating quizzes that are not only informative but also engaging. Craft questions that pique curiosity and offer a mix of easy and challenging ones to maintain interest. Incorporate multimedia elements like images, videos, and interactive features to make the quiz visually appealing and interactive. Additionally, provide clear instructions and concise explanations to guide participants, ensuring they understand the quiz’s purpose and benefits.
Incentivize Participation
Offering incentives can be a powerful motivator to increase quiz completions. Consider rewarding participants with discounts, freebies, or the chance to win prizes upon successful completion. Make sure to communicate these incentives upfront to entice potential quiz-takers. You can also create a sense of competition by displaying high scores or leaderboards, encouraging individuals to strive for top positions and complete the quiz for the associated prestige or rewards.
Streamline the User Experience
A user-friendly interface is vital in maximizing quiz completions. Ensure that your quiz is accessible and easy to navigate on various devices. Optimize the loading speed to prevent participants from abandoning the quiz due to slow performance. Test your quiz thoroughly to identify and rectify any technical issues or glitches. Finally, provide an option for participants to save their progress or return to the quiz later, as this can significantly reduce drop-off rates and increase completions.
